Pressure applied. Diamond delivered.
Nick Every is built on one idea: pressure is what turns coal into a diamond. Graphic tees, hoodies, long sleeves, track jackets, beanies and caps for people who keep showing up when it gets heavy, and come out the other side shining.
Start with the Adamas hoodie: adamas is the Greek word behind diamond, and it means unbreakable. The Under Pressure tee is a black heavyweight graphic tee with a cracked lump of coal and the diamond showing through. For colder days, the Pressure Diamond long sleeve and the Diamond Delivered track jacket. Finish it with the NE cuffed beanie.
Nick Every is one of the labels of iMuskop, a Black-owned streetwear brand in Queens, NY, making clothes for 10 years. Every piece is made to hold up and stay in your rotation for years, not a season. Everything is made to order in short runs, so a design can be gone once it sells through. US orders over $75 ship free, and your first size exchange is on us.
Keep going with graphic hoodies, beanies and caps, varsity jackets, or the other house labels: IMUSKOP, Abstract Weirdo, The Black Champions and Playground Myth.